Our group worked extremely well together throughout the production process. Our main venue for communication was email. The threaded nature of our conversations made it easy to follow. All messages were sent to all group members so that we could all be aware of any developments. The brainstorming process was rapid. We gathered 10-15 ideas but quickly settled on text messaging while driving. The topic seemed interesting and we thought we could have some fun creating the PSA. We bounced around ideas of how best to cover the topic and finally decided on a simple model. A single shot that loses and regains focus to indicate changes in the driver’s attention. Our video was produced in 720p HD quality. We were able to preserve the high level of video and audio quality by utilizing YouTube.
Call me arrogant if you want, but I believe firmly that our PSA is television ready. The only improvements that could suggest would be using a higher quality microphone to record the narration.
As a group we decided to avoid using any copyrighted material. We shot our own footage. Sound effects were either self-recorded or from royalty free sound databases.
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